4 tips why quality Italian translation could be a game changer for targeting Italian audience

There are thousands of languages spoken worldwide and among all Italian is considered as one of the most important languages for businesses who are looking to enhance their global presence. With around 85 million speakers around the globe, Italian is also known as the Romance language of the Indo-European language family. As native Italian speakers are deeply rooted in their culture, they need to be catered by keeping in mind their cultural preferences and languages. Businesses and companies, in order to successfully market their products and services must target these audiences using adequate tools and professional Italian translation services have therefore become more important now, than ever. 

Some of the challenges faced while carrying out business in the Italian market are:

• Pronunciation

Unlike English or French language, Italian is a phonetic language in which words are pronounced exactly like the spelling.

• Regional differences

Italian language has a number of regional differences throughout Italy,with distinct differences of the Standardized Italian.

• False Cognates

False cognates are pairs of words that may seem to have common etymological origin because of similar sounds and meaning, but have different etymologies.

Here are a few points to understand why there is a dire need of quality Italian translations to communicate effectively and carry out business smoothly in the Italian market:

• Gain The Competitive Edge

Providing Italian translation services will help give you an edge over your competitors. After all if you are offering your services in the native language of your customer, while your competitor is only offering their services in one language you will have the edge. You will have the ability to answer customers in their own language making it easier for them to interact with you.

• Expand Your Market

Providing services in a customer’s language will put them at ease and help answer questions they may not know how to ask in your native language. Making a customer more comfortable through professional Italian translations and giving peace of mind by being able to serve them in a language they understand will generally lead to them spreading the word about your services.

• Strengthen Your Image

Simply put while having a great product/service will give you a great image, being able to provide localized support to your customers will give you an even greater image. Giving a potential customer the peace of mind that they will be able to interact with you in their language will help strengthen your image in that specific location. On top of that it will leave a better impression on customers who may not need localized support, knowing you have taken the time to go that extra step when it comes to customer support gives them the impression you truly care about your customers.

• Grab new opportunities

When you take into consideration the fact that more conversions happen when people are offered services in their native language, it becomes obvious that not translating your content can cost your business an absolute fortune. Also, it is important to avoid misconceptions about the true meaning of words, especially while translating medical or legal documents. This requires that all the terms, specifications, and instructions that are found in the documents are conveyed accurately in the target documents. Hiring a high quality translator will ensure that important documents will be accurately translated, eliminating the risk of unfavourable consequences.

With that in mind, you may need to customize and localize your content to consider your target audience. If you are looking for a team of certified Italian translators then you can trust LanguageNoBar for all your translation and localization needs. Backed with the team of translation professionals, LanguageNoBar is a certified translation company India, that has been offering services to clients globally for complete translation of business documents and website localization.

By making sure your translation is regionally appropriate, you ensure your content will be understood by your audience. In today’s world, any global business cannot afford to miss this fruitful market and quality Italian translations will help your customers to consume the content comfortably and in a manner that makes more of an impact on their minds.

Related Blogs:

Portuguese Translation: Getting It Right When Expanding Your Business Overseas

Types of Translations And The Need Of Expert TranslatorsBoost Your Global Presence By Translating Into Different Dialects Of English

Comments