5 Popular Languages To Translate Your Online Marketing Campaigns

If your business is going to sell on international markets, it is crucial to adapt your marketing campaigns to the target market’s language and culture. As marketing campaigns have to reach their audience in every language, you need to ensure that each campaign maintains the right emotion of the brand and sells the product/services simultaneously.

Hence, translations are highly important, as the success and image of a business depend greatly on the quality of its communication and its translation.

While expanding your business overseas, you need to evaluate the goals of the campaign and gauge the market to determine if your product will sell in the local market. Examining user distribution by region will help you to assess your campaign’s cultural relevance and appropriateness in the target market. Selecting concepts, layouts and graphic elements that work across cultures is key to the campaign’s success. There are many other variables that you need to consider, and one of the key points is the popularity of each language around the world.

Let’s take a look at the few popular languages that you should consider when localizing your marketing materials to reach the most people around the world today!

English

English is the third most spoken language in the world in terms of native speakers, and is the most widely used language spoken and used on the internet. It is truly the lingua franca of the business and commercial world. Translating your marketing campaigns into English will give you a huge consumer base and your marketing, advertising and training content will reach users all over the world. Before hiring any language translation agency for professional translation services, you must try to understand the demographics as different geographics speak different variations of English (American, British, Australian, etc). To translate your content into English, you require an experienced team of professionals who are native speakers of the different variants of this language.

Spanish

Spanish is the second most spoken language as a mother tongue in the world, with around 483 million native Spanish speakers around the world. This huge number accounts for a wider user base for your online marketing content. To reach out to the Spanish people in their native language can truly give your business the much needed boost. It is therefore essential that you translate your content in Spanish if you want to succeed on this market. Given the wide variety of countries where Spanish is spoken, your marketing campaigns need to be translated into the relevant variant or into a neutral Spanish, suitable for all users.

German

German is the 11th most widely spoken language in the world and one of the popular languages used on the internet for communication. This enormous German speaking population can be a considerable market for your products and services. To reach this vast audience, you will need to have accurate German translation services, to help your marketing reach a number of different countries, particularly in Germany and the surrounding nations in Europe.

French

French is one of the languages with the most worldwide presence and getting your marketing texts translated into French can have a positive impact on your marketing and the number of customers you’re able to reach around the world.  To get the most out of your marketing campaign, you should localize your content, considering the cultural nuances of the French language. French marketing can help you reach a wide range of individuals and open your products and services to a wider population.

Chinese

China is one of the biggest markets in the world with over 1.2 billion native speakers of Chinese and to tap this gigantic market, you need to communicate well with your target audience. As most Chinese people don’t speak English, your campaign needs to have a strong hold of the local language to enter this huge market. You therefore need to rely on a qualified native translator who has extensive knowledge about the Chinese culture if you want to accurately translate and localize your content.

In order to improve your reach, you should translate your campaigns into multiple languages, depending on your target audience. At LanguageNoBar we have a team of more than 10000 native translators and linguists who have years of experience in the language industry. Our translation and localization experts offer services in 150+ languages and dialects. Through a strategic quality policy and an efficient Project Management Team, LanguageNoBar provides quality and precise translation, software, website and mobile app localization services that can help you reach a whole new market.

Accurate translations that are tailor made for the market and can lay the foundations for future success of your business, if done right!

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