Broaden your brand’s global exposure by localizing/translating your promotional videos

Today video has become an essential tool to communicate theideas with the customers and build an extensive relationship with them. Asumpteen videos are being created by marketing creatives for promotional use onsocial media and OTT platforms, now is the time to delve into the market fordirect customer engagement and to give you brand a global recognition. Puttingout the video content to a diversified audience means a quick, concisecommunication with them and most importantly – in their own language. Professional translation services India make sure that the videos you localize are appropriate for the target marketand resonate with the customs and traditions of the demographics that you wantto target. Translating your videos effectively is an important element toenhance sales and ROI immensely. Below are some of the advantages videotranslation brings to your table:

• Widen your audience reach: By translating your video content,you get the opportunity to engage the native users that will ultimatelyincrease and widen your audience size. Video content translation means that youcan engage with wider clients from a diverse population globally. Thiseventually results in the growth of your band and will give you a competitiveedge over others who are limited to one language. Video translation is nowbeing adopted by most of the top brands to enhance their product or servicesand reach out to a global audience. Marketers today know that there aremillions of people out there who might want their product, and offering thevideo content in their native language helps them to diversify and enlarge theuser base.
• High ROI: Just like Elearning translations,translating your audio/video project has an exceptional Return of Investment.Creating a raw video requires investment, in terms of time, capital and labour.Delivering content in different languages requires artists, linguists, expertsand creatives, which is not a single day’s work. On the other side, investingin excellent video content and then using a professional to translate it willhelp you to reiterate and use your content a number of times for multiple anddiverse customers. You will just need to hire a proficient translator who canunderstand the project requirements and linguistic and cultural nuances todeliver the right video translation services.
• Enhance your search rank: If organic search is a part of your digital marketing strategy, then multilingual video translation can boost yourbrand image significantly. Translating a video not only affects your Googlerankings positively but also helps you to receive more traffic from peopleinterested in your content. If your video appears on multiple search engines,it will eventually boost your audience size. Furthermore, you will get to knowwhich content and subject your audience responds to more and this will drive upthe future video sales.
• Better audience engagement: Translating a video in the local language of the audience will definitely ensure that you grab their attentionbetter. Presenting the video content to the clients in the language they’remost comfortable with, will lead to a more satisfying experience as well asmore repeat business. People are more likely to buy a product with native languageinformation and the language you use can therefore broaden your reach. Not onlythis, video translation can help to improve the retention memory as users canidentify well with the information provided to them in their local language.
• Get noticed amongst your competitors: The digitized world today demands breaking all linguistic barriers and a content that serves a global audiencecan help you stand out from the crowd. Not providing the content in the nativelanguage can alienate many users who may term your product or services as‘foreign’. Translating the video content means that you are tapping into amarket that much of your competition cannot even hope to exploit. Pushing yourproducts or services in a global field should always be an important element inyour marketing strategy to acquire new business.

People engage better with a video if the content ispresented to them in their preferred language. You can either dub or providesubtitles to your video in order to translate it to the native market. Whilesome audiences prefer a dubbed video, others like to watch and listen to theoriginal content along with subtitles in their mother tongue. This preferenceis based on the size and language preferences of the market. Hiring atranslator to accurately translate the content for your complete promotionalvideos is the only way to ensure that your message is conveyed the way youintend it to be, that your audience will fully understand and that they’ll bemore likely to take a call-to-action. LanguageNoBar is a reputable Audio-Video translation company, helping companies to maximizetheir reach and customer experience by offering video translations for theirpromotional videos through native and skilled translators. By providingmultilingual subtitles and voice overs, we are focused on enhancing thevisibility of your brand, product or services. Our video translations are onlycarried out by professional and native translators who have years of experiencein working with a variety of industries and can translate content in over 150languages..

Video translation has a number of advantages that willbecome evident once you start catering to a global audience. So, don’t waitanymore – translate and make your videos, global!

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