Driving Sales Through Professional Hindi Translation Service for Retail Marketing

Image Credits: Multibhashi

When Policy Bazaar decided to set up a Hindi landing page for their website in 2020, the results were astonishing. They saw a 4% increase in incremental leads, an 11% increase in clicks through, and a 3X growth in Hindi SEM traffic over the next six months! Retail giants like Amazon, Walmart-owned Myntra, and Flipkart too have adopted a customer-centric feature, that allows users to shop on their websites in their native languages, including Hindi. Employing Hindi translation services has changed the way retail business functions post-2020 and enabled the ease of discoverability and shopping on these platforms for the Hindi-speaking population.  Let's uncover why and how professional Hindi translation for retail marketing is the surefire way to boost sales.

Hindi Translation Service: A Strategy to Drive Retail Marketing Success

Today, more and more businesses are recognizing the sales-enhancing potential of global online purchasing. With this shift, there is a growing focus on providing content in native languages to enhance customer convenience and engagement.

 

• This gradual shift towards Hindi has taken effect as it is the third most spoken language in the world with 609.5 million speakers worldwide. 
• The majority of these speakers are from the Indian subcontinent and India’s annual transacting e-retail shopper base is estimated to scale to 230–250 million people in 2023.
• According to Bain and Company, 25% to 30% of first-time shoppers used voice and vernacular offerings in 2022, and about 60%–70% of voice/ vernacular users hailed from Tier 3+ cities.

 

 

Image Credits: Statista

 

All of these statistics point toward the need for businesses worldwide to understand the sales potential that this huge population holds. Retail businesses are reaping benefits by adopting Hindi in all areas of their business, from marketing to sales brochures, from websites to documents, and more.

“Translate to Hindi” for Retail Sales Growth

43.63% of Indians speak Hindi, that’s 52.83 crore people! Additionally, the Indian retail market is expected to reach US$ 1.1 trillion by 2027 and US$ 2 trillion by 2032. Retail corporations can take advantage of the vast consumer base in India and enter the market first.

 

Global management consulting firm McKinsey pointed out that speaking to customers through their preferred channels and addressing their current needs—with the right tone, language, and brand promise is critical to success. This holds especially true in the retail business where Translate to Hindi- is being adopted at scale.

Digital Marketing Campaigns in Hindi for Reach

Digital marketing for retail industries is done with content tailored to the needs of the Hindi-speaking audience. Customers get access to accurate, relevant information, helping improve customer experience, customer loyalty, and satisfaction. The messaging gets conveyed in a better way encourages active engagement and makes an emotional impact.

 

By providing access to Hindi, retailers break linguistic barriers between themselves businesses, and their target audiences. This helps retail businesses to stand out from competitors and create strong connections with customers. Partnering with credible technical translation services can help retail businesses to get end-to-end translation that encompasses all the touchpoints.

Tap Into The Purchasing Power with Hindi Translation Services

The Hindi-speaking audiences’ purchasing power is increasing, and shopping for categories like apparel, cosmetics, beverages, food, footwear, and watches, are turning out to be leisure-driven decisions. Brands can make the best use of this opportunity by helping customers get access to their products with Hindi-translated content. 

Translate your Retail Website to Hindi to Drive Sales

Online shoppers in India are expected to reach ~500 million in 2030 from 150 million in 2020. Hindi Website translation is essential as the majority of the population understands Hindi and has access to mobile phones. Purchasing decisions are quickly undertaken when the customer gets a clear idea of the product in the language they understand. Collaborating with certified translation services can help build brand authority, trust, and traffic to your website.

Read: Chinese vs Japanese vs Korean Languages: Alike and Different

LanguageNoBar: Best Hindi Translation Services for Scaled ROI

LangaugeNoBar is a renowned language Translation agency based out of India. At LanguageNoBar, we provide English to Hindi Translation by native experts on all types of content and fonts. We have the added advantage of Hindi being our national language and hence have expertise in Hindi that is inherent and the ease of doing translation in Hindi goes beyond being a service for us. Our team of Hindi linguists has delivered error-free, human translation of content that adheres to the nuances of the base language, yet brings out the best after translation. 

 

Accelerate your sales and reach by partnering with the best in the business of Hindi Translation- LanguageNoBar

 

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