Expand Your Business In Indian Markets Through Professional Translations

India is the world’s seventh-largest country by area as well as the world's second-most populous country. The country has a population of more than 1.2 billion people. There are several religions practised in the country. It consists of diverse languages and cultures and people speaking different languages are scattered in different parts of the country. With an ever-increasing demand in the Indian market and a growth in internet usage, the demand for product, services and content in the local languages is growing as well. Therefore, hiring the certified language translation services can help to attract a large audience to your business.

While expanding your business in India, you need to evaluate the goals of the campaign and gauge the market to determine if your product will sell in the local market. Examining user distribution by region will help you to assess your campaign’s cultural relevance and appropriateness in the target market. Selecting concepts, layouts and graphic elements that work across cultures is key to the campaign’s success. There are many other variables that you need to consider, and one of the key points is the popularity of the languages around the country. Here we are listing some of the most spoken languages of India and how you can boost your business in this nation to reap maximum benefits:

• Hindi

With 322 million native speakers, Hindi is the fourth most-spoken first language in the world, after Mandarin, Spanish and English. It is one of the official languages of India and is spoken in almost all the states of the country including Uttar Pradesh, Bihar, Uttarakhand, Rajasthan, Madhya Pradesh, Chhattisgarh, Himachal Pradesh and Delhi. Hindi is a descendant of Sanskrit language and is influenced by Dravidian, Arabic, Portuguese, English, Persian and Turkey languages. Languages spoken in Hindi include Awadi, Braj and khadi bhasha. Getting professional Hindi translation services for your document could be one of the most important tasks while you are expanding into a Hindi-speaking belt.

• Bengali

India's second most spoken language is Bengali, which is spoken by approximately 228 million native speakers. Bengali is an Indo-Aryan language spoken mostly in the eastern part of the Indian subcontinent, native to the Indian state of West Bengal and Bangladesh. Bengali is the fifth most-spoken native language and the seventh most spoken language by total number of speakers in the world.

• Marathi

Marathi has the third largest number of native speakers in India and is spoken predominantly by around 100 million Marathi people of Maharashtra. The major dialects of Marathi are Standard Marathi and the Varhadi dialect.

• Telugu

Telugu is a Dravidian language with 82 million native speakers and is spoken predominantly in the Indian states of Andhra Pradesh, Telangana (where it is official) and in the Union Territories of Puducherry (Yanam) and the Andaman and Nicobar Islands by the Telugu people.

• Gujarati

Gujarati is an Indo-Aryan language spoken by 56 million native speakers. The Gujarati language is more than 700 years old and it is the official language of Gujarat, which is a state located in north-west India.

Languages are the most pivotal feature of human existence that help people to communicate with each other and develop relations between them. Depending on what language you are translating, the same language may translate differently between different Indian states as words may convey different meanings depending on the location that they are used. Mistranslating the word or meaning may become offensive, and some of the literal translations are not always correct. Therefore, keeping the meaning and the original message from the source text in the language translation process becomes more of an art rather than a science. LanguageNoBar is a leading translation agency in India that provides affordable and high quality translation and localization services that can help you to reach a much wider audience.

As international growth is the key to increased revenues and profitability, companies will always seek to trade with overseas markets. Accurate translations can reduce the communication gap, inevitably arising due to the cultural diversity in India and can help you build business opportunities in this land.

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