For High Growth and Conversion rates Localize your Apps

Think of it as this way, traveling to a foreign land that you know nothing about, where you are supposed to talk to people and convince them to believe in you and your idea. Your apps go through the same situation when they get into a foreign market or app store in this case, without being properly localized. It simply does not understand how to interact with these new people and the result ends incurring a loss on your investments. Business people understand the fact that we actually live in a globalized world, where everything is connected to everything else. And to survive and excel in this world your apps are needed to be able to communicate outside your native market.

So, if you want to maximize the opportunity of growth and receive better returns you need more downloads for your app, and people in a foreign market will only download your app if they feel that it has been exclusively designed for them. This not only means to adapt your app’s language to the locale but also adapt the way it looks and functions according to the cultural norms of the place, so do not mistake localization as a fancy way of saying translation. Understand that there is a huge difference between translating and localizing your app. LanguageNoBar – the professional translation & localization company has laid down some key points that makeup localization, which are –

• Considering the cultural norms, traditions, and local customs.
• Converting the date, time, currency, etc., into the locally preferred format.
• Adjusting videos and images to regional variances.
• Adaption of colors, symbols, etc., to local criteria.
• Adapting the app icon and app store optimizations.

Now, mobile app localization is an adaption of your app as per the needs and wants of your target region. If you want to significantly boost your app’s reach you must ensure to have an excellent app localization services provider. But what links localization with growth? Well, there are a few major statistics –

• English is no doubt the most popular language and in the first decade of this century, the English content grew about 281%, which is a lot. But if you compare it with Russian content that grew 1826% or Arabic content that grew 2501%, it seems nothing.
• There are more than three and a half billion people in the world who own smartphones. Out of these people only about ten percent people have English as their native language. If you combine China and Russia, nearly 800 million people use smartphones and in these two countries, the number of people using apps in English is way lesser.  
• Understanding the changing demographics and their requirements is the key to success. Nowadays, you need to be able to communicate through your app in 12 languages to cover 80% internet. 75% of internet users like buy things shown to them in their native language and 92% of people prefer online shopping in their native currency.

Let’s paint a clearer picture about it considering some examples –

Think of all the success Netflix has received after localizing its content in the regional languages. Providing all the entertainment to people around the world in their native languages with ease of operating the platform Netflix has almost swept the market clean. Another example of localization leading to growth is the ‘Harry Potter series’. The first book of the series was originally named ‘Harry Potter & the Philosopher’s Stone’ for the British audience, however, while publishing the same in the US market the name was changed to ‘Harry Potter & the Sorcerer’s Stone’, and some other nods were also adapted that are local to British culture.

When it comes to boosting your app’s conversion rates, localization is unavoidable. It takes careful planning and strategic implementation with the help of an experienced localization services provider to achieve a successful app localization. However, once done neatly, app localization boosts your conversions by –

• Once you localize you expand your reach in the new market. You can have a huge number of potential buyers just by localizing your app and thus having a direct impact on the sales figures. When done correctly, even localizing your app into one language can have a huge impact on your customer reach
• Talking native to the people in the target market makes your app appear exclusively designed for the market and the people. People tend to buy things displayed in their native language. In addition to that, you also get an advantage over your competition by communicating directly and clearly to your target audience.
• When you localize you apply multilingual ASOs and then you attract the right people to your apps. When you optimize your app in the app store, you make sure to include those keywords in the native language used to describe your app. Also, if done effectively, you can build in the trust of your audience and close those sales or have higher in-app purchases.

Localization is a very important and crucial step for an app’s success in a new market and therefore must be properly planned and executed. You will need a translation and localization service provider with qualified native translators, who know and understand not only the language but also the culture and tradition of the target location.

Related Blog: 

WHY LOCALIZE YOUR MARKETING MATERIAL AT ALL?

APP LOCALIZATION-MULTIPLY YOUR APP DOWNLOADS

HOW SOFTWARE LOCALIZATION IS HELPING COMPANIES GO GLOBAL?

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