The ROI of Comprehensive Language Translation Services for Global Enterprises in E-commerce

E-commerce platforms capitalized on the need to shop online, driven by the forced isolation of COVID-19, by offering the convenience of shopping from home. However, what stood as a massive hurdle in tapping into this potential was the challenge to make e-commerce platforms as accessible and understandable as possible for people globally. This is where professional language translation services came into play, and ensured that customers from diverse linguistic backgrounds could navigate and utilize these platforms with ease, and drive sales. 

The Business Case for Language Translation

The e-commerce business model has critical content that needs high-quality translation. Language translation is imperative when it comes to enhancing customer experience, expanding global reach, and market penetration. Over the last decade, language translation has been prominent in promoting digital inclusion and creating a more connected and inclusive digital ecosystem. 

According to Statista, In 2024, retail e-commerce sales are estimated to exceed 6.3 trillion U.S. dollars worldwide, and this figure is expected to reach new heights in the coming years.

 

Image Credits: Website ITA

E-commerce translation services are the go-to strategy that would ensure that e-commerce businesses reap high ROI from their platforms. E-commerce owners need to tap into this potential by making their websites connect with the global audience in the language that they understand. With deep expertise in language solutions, language translation services help e-commerce platforms break down barriers, build greater digital participation, and create a more connected experience for users. 

Financial Benefits of Language Translation Services
E-commerce translation has a direct impact on sales, and revenue, and leads to cost-effective customer support, and reduced cart abandonment rates. The tangible financial benefits of e-commerce website translation services are increased sales, traffic from foreign markets, conversion rates from the translated website, unique visitors to the website, an increase in downloads, and a boost in lead generation. The chart below shows that the interest among global users in buying products and services is growing exponentially and will continue to break records.

 

 

Image Credits: Statista

Website Translation Services as Gateway to ROI from Global Markets

Market research firm, CSA Research’s survey, “Can’t read, won’t buy-B2C”, of over 8,709 consumers in 29 countries revealed that 40% of people would not buy from websites in other languages.Collaborating with professional translation services brings with it the advantage of language proficiency and a strategic advantage in the digital ecosystem. Website translation of content, data, and keywords into different languages is a direct boost to business visibility in global search engines. Improved search rankings and increased organic traffic are some of the undeniable benefits that a investment in language translation brings. 

Social media translation services for Revenue

The Shopify global e-commerce statistics reveal that Gen Z and millennials have shown an increased interest in social media shopping and spending, with 68% of the former searching for products on social media and 22% completing a purchase. 42 % of millennials browse social media for products and 21% complete a purchase.

 

This trend is an indicator that this is the opportune time for e-commerce websites to collaborate with social media translation services and gain a competitive edge in the market.

LanguageNoBar: Your One-Stop Destination for E-commerce Localization

LanguageNoBar helps you with your product/service listing optimization by translating your website with relevant localized keywords, professional translation, and localization. Our expert linguists take into account the local culture, the use of language and bring effective localization into place for your website so that your listing attracts the traffic the product offering deserves.

Localize your content and product listings, enhance user experience, build trust, and establish credibility with your target audiences with LanguageNoBar.

Language Translation: The Way Forward for Future-Focussed E-Commerce Businesses

In today’s hyper-connected world, a multilingual customer base is critical for any e-commerce website’s success. Setting up an e-commerce website is half the battle won, the next steps can be made easier by having a strategy aligned with the needs of the current digital landscape. Cart abandonment, lack of new users, lower response from foreign markets, and slow organic growth can be expelled by a strategy involving the analysis of key metrics and employing language translation services. 

The exponential growth of online e-commerce platform users, calls for a think-ahead approach so that high revenue isn’t limited to geographies and demographics. Adapting content on e-commerce platforms, to the language preferences and cultural sensitivities of the target markets is a win-win for the user and the business. 

Enhancing customer experience through the lens of language is the best way to cater to a diverse, global clientele and drive sustained growth.
Related Blogs 
From Factory Floor to Global Stage: How Language Translation Agencies Are Powering Manufacturing's Cross-Border Triumph
Emerging Trends in Software Localization: What to Expect in the Next Decade
Next-Gen Legal Translation Services: Empowering Law Firms with Technological Excellence

 

Comments