Top 5 Industries Using Audio Translation  Services 

The eminent translator Frank Wynn said that the “Kernel of all art is the sound of the human voice to be heard”. When people get more busy and have a shorter attention span, your content also needs to speak to them in their tongue. Audio-visual translation services ensure that the visual and audio media is understood and accepted by all. It has a larger purpose of building a business or service beyond the language barrier. 

What is the purpose of Audio Translation Services? 

Expanding global reach 

Content is moving to visual and audio media through social media and podcasts. Even podcast services cater to regional languages like Haryanvi and Marwadi which was never the case before. If you need your brand or business to have visibility, your content should also be accessible across the globe. This helps increase brand visibility and reach, ultimately leading to more business. 

Improved user-friendliness 

For product companies, having your product demo, user guides, and marketing video and audio in several languages will determine their user-friendliness. The more streamlined your translation service is, the better will be the product adoption. 

SEO Ranking

Multilingual content paired with its respective audio translations helps build on-page SEO ranking. In local search, page positioning improves as more people can now access your content. 

 Making your customers feel included 

From time unknown, advertising has focused on translating content to maximum audience. This is not just about making people aware of your business but also making it inclusive. It also helps to reach communities who are hearing impaired. 

5 Industries Using Audio Translation Services 

Professional translation services know that focusing on written content is not enough. They have started specializing in visual and audio content as well. While this might be useful for almost every industry, few of them find more value-add in the services. 

1. Media, Entertainment and eGaming 

Media has become boundaryless, thanks to the internet. Everybody wants to get a peek of another culture through their music and films. To make them enjoyable to the audience subtitling, dubbing, and voice-over in multiple languages are used extensively. Series that release fresh episodes every week have a recurring requirement for translation. It cannot be just AI, especially in slapstick or metaphorical dialogues that need human intervention with sufficient context as literal translation will end up being jarring. Shows like Squid Game from Korea and The Family Man from India ended up with global popularity due to their effective multilingual adaptation. 

2. EdTech and Virtual Learning  

Though schools and classes have moved offline post-COVID, learning online is here to stay. Upgrade skills, take coaching, earn new certifications, and apply for universities will remain online. E-learning providers should not limit themselves to a certain geography as learning works much better for most people in their mother tongue. Lectures, audio notes, and audio-visual assignments will need professional translation services. 

3. Healthcare and Pharma industry

Instructional videos, product information, guidelines, doubt clearance videos, and doctor’s advice have a universal approach. The healthcare industry relies on cross-border trust for growth and making audio-visual multilingual is quite imperative for this. Since medical information is knowledge-heavy and can have fatal effects on people if they misinterpret the content, accurate medical translation services need to be used. 

Companies and doctors must take the expertise of medical translators who understand the context, reject the fluff but make the information succinct.  

4. Market Research Industry 

More and more companies are pouring money into market research during product/service launches or expansions rather than relying on spray and pray. Collecting and storing huge data in the form of responses is easier than ever. But to do effective on-ground market research you will need an audio-visual translation that can analyze and translate responses from various languages, making it easier for the marketing team to interpret. 

5. Travel and Tourism 

There is no bigger relief for a tourist than realizing people understand and are welcoming to their language in the host country. The tourism industry is flourishing with more people taking work-ations and remote jobs on surge. Understanding the destination’s specialties in detail is a must for travelers to have a complete experience. Promotional videos, guides, and travel apps need to be multilingual friendly. 

Hospitality businesses like resorts and homestays can take advantage of making their social media promotion multilingual. Creating videos in languages specific to their target audience is useful in getting more views and hits. 

Challenges in Audio Translation Services 

While translation itself has certain challenges like cultural sensitivity, the need for context, and the accuracy of the source, audio-visual translations come with its own set of challenges.  

It is easier to maintain tone while translating text while shifting syllables to a new language can entirely change the tone of audio as most people will want it in someone else's voice rather than reading it themselves. Ensuring the emotion is translated accurately is also a huge task. 

In India itself, one regional language alone will have many dialects and accents. This may not be reflected entirely in writing as it could be conveyed orally. The certain way of pronouncing words and accents, which probably adds more depth to the content, is harder to translate as it is. Producing high-quality translated audio needs skilled labor and technical support. Hence more often audio translations end up being costlier.  

At LanguageNoBar, we also pride ourselves in being “medium no bar”. We have a skilled pool of translators who have relevant experience working on audio-visual content. Their native understanding will help in translating your content accurately and authentically

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