Top Translation/localization Trends of 2021

The 2020 Pandemic has brought down the rush of life and made us reprioritize it. 2020 brought even the small business players on the digital platform to sustain themselves in the race of competition. It had played a crucial role in expanding the market horizons for the small players. In a nutshell, this pandemic year has taken the regional small business players in the race of Global players.

When there is increased globalization in any sphere of life, it increases the need for multilingual resources in the market. Thus, this rapid jump towards globalization has opened a new realm of opportunities for language service providers across the world and has established new trends in the translation or localization industry. Professional document translation services are one of the strongly emerging services of 2021.

Let’s have a look at some 2021 trends in the Translation and localization industry.

# Challenge to Design User Interface for Multilingual Chats

These days customers always seek instant resolution for their queries from the service providers, so artificial intelligence is being used to provide an instant revert for standard questions in non-business hours. It helps in reducing human resources requirements and providing quality customer care services. With the rapid increase in globalization, 2021 has posed a challenge for the translation industry to design the best real-time multilingual user interface system. Challenge is more of creating the localized multilingual interface and not just a multilingual translated version.

# Opportunities with Increased Competition in E-learning Industry

The biggest disturbance in 2020 was on the learning or education industry. All institutions suddenly got closed, but this didn’t stop the learning process. Even remote educators accepted the challenge and tried new ways to ensure learning on the digital platform. It has enhanced competition in the field of E-learning. This came as a unique opportunity for the translation of E-Learning modules in 2021, as educators want to make their modules available to a different part of the world for learning.

# Increased Market for Remote Simultaneous Interpreting or RSI

Remote Simultaneous Interpreting (RSI) is used when there is a conference attended by people from different regions in an auditorium. In the conference, the speaker’s language may not be understood by all attendees, and the same is translated on a real-time basis for the listeners. With increased globalization and the 2020 pandemic, the culture of video conferencing has increased in 2021, and it opened up the multitude of the requirement for the Remote Simultaneous Interpreting.

# Increased Requirement of Post-editing of Machine Translation

Whether we accept it as a challenge or an opportunity, we cannot disregard the existence of AI in translation services, as it is here to stay. With the rapid increase in globalization in 2020, there was a drastic demand for translation services, and to speed the process, machine translation came as an immediate rescue. However, there is no denying that machine translation is not the perfect translation of content but the only solution of the text, so it needs human translation services expertise to make it a perfect localized version. Thus, in 2021 translation industry will see immense demand for post-editing services.

# Medical Translation Services

In this pandemic time when the entire healthcare system is collapsing region to region, people in severely affected areas cannot approach the doctors and get the required consultation. It’s also an advisable option to stay at home and get a consultation online for routine problems. It has increased the requirement for medical interpretation and professional medical translation services. 

With the help of Video Remote Interpreting techniques, people are consulting cross-border doctors at affordable prices. This has opened a promising future for language service providers in an organized manner. 

These are just a few out of many industries where there is an increasing demand for language translation or localization services. These trends are not temporary due to the pandemic situation. This pandemic had acted as an icebreaker in the rushing lives of cities where people were void of their quality family time when kids were suffering the most and spending their days in daycares.

This situation has led corporates to think of ways out of the box to enhance this remote working set up in the long run without affecting the operational efficiency. 

Many more trends may emerge soon in 2021 to stay thereafter, but this is an undeniable fact that the market for language service providers will upsurge. There is increasing use of Artificial Intelligence for this; but, if we talk about the organized structure of translation service, this industry will boom with efficient utilization of AI and tools. If you are also looking forward to the branding of your business globally and are new on this digital platform, then you can reach us, as we, a leading translation agency in India, are here for you to provide professional translation and localization services. Our team of experts will assist you in the best localization of your web content to enhance your market in different regions.
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