Website localization in IT Industry

Importance of Website localization

Website localization in IT industry has been gaining steady momentum. It is in great demand particularly for websites that offer regional services pertaining to a typical geography. LanguageNoBar offers professional localization and website translation services to effectively bridge the gap between service providers or industries and the consumers or users.

Defining Website Localization

Localization of websites involves a sophisticated and complicated method that is designed towards adaptation of the website through formulation of highly creative marketing content in local languages. Localization of website is aimed to suit local markets. Websites may contain various types of content that can be broadly classified as technical and non-technical. For a website that aims to expand its business to new countries and markets, they will have technical content related to the actual product or service. There would also be content that can be termed as non-technical such as marketing material, user manuals, promos, leaflets, press releases, documentation, minutes of meetings and more. Localization of IT websites create fresh opportunities for companies in helping them to build alliances or tie-ups across political and geographic borders.

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Necessity of website localization services
LanguageNoBar is a certified translation company in India and understands that changes in website content is necessary to cater to the various cultural, language, traditional and other differences across geographies. Let’s take the example of a company providing software development or animation services. Thus the website content need to be localized according to the taste, cultural practices and understanding of the target people of a region. The graphics, the language, the kinds of costumes or clothing that is depicted in the website graphics, the font style, language, the tag lines, the commercials featuring and promoting the website and its business goals all of these need to be localized.

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