Widen Your Audience Worldwide Through Professional Game Localization

The video gaming industry is growing at a fast pace. The scale of video game production values and audience reach has evolved over the past few decades. With more than 2.5 billion video gamers across the world, this industry has evolved like no other. And to remain active with a competitive market across the globe, gaming organizations must be ready to have their games translated into various languages to conquer the worldwide market. Making the game accessible in the native language of the gamers will eventually help to boost revenue as people prefer the native version, even if they understand and speak English. The best way to maintain a competitive edge and build up a viable presence in the present game market is with video game translation and localization through a reputable translation company. A reliable translation and localization company will help you build credibility, more downloads, higher rankings, and ultimately increased sales. When done right, localization generates better fan reviews and higher retention rates.

Here are a few reasons why a game localization company is vital in taking any video game to a global audience:

• Conquer global market

If you want your local customers to know about you, first you have to adapt yourself to the language they speak and the perspective they view things. Localization can help you break the linguistic and cultural boundaries, which allows your brand to blend in and then stand out. This will result in gamers who will comment and review the game in a positive way. From a business point of view, this implies gaining the upper hand by fast and adaptable means.

• Better Customer Experience

Localization is the simplest approach to satisfy your players. With the UI experience in mind, a flawless localization attracts gamers and enables them to play their storyline in full immersion. Gaming localization will result in a seamless storytelling experience and build a personal relationship between the gamers and developers.

• Higher Rating

Gamers have the power to impact your game ranking. The absence of translation may prompt negative reviews just to demonstrate dissatisfaction. However, if the game is translated by a proficient localization company, gamers won’t encounter inaccurate translations and they start giving positive reviews. Various researchers have demonstrated that gamers will pay to download if the game is translated into the native language. By gaining a higher rating, you have a higher chance of making money.

• Higher downloads and customer base

To increase sales, you need higher downloads. To increase downloads, you have to extend the market. Professional localization reduces the hindrance for new potential clients, as localized game lowers social boundaries which can ultimately result in higher downloads.

• Avoid cultural insensitivities

While taking your game overseas, you would definitely want to avoid the cultural and legal clashes. Precise Game localization will adapt the game to local factors like color, music, food, festivals in that locale and so on. Localization is a process of learning the cultural, territorial, social environment and applying them in a meaningful manner without losing the crux of the game and you can accomplish this by employing the right localization services.

Hence, if you are planning to expand your income, market share and your client base, localization is something you should definitely look out for, upon releasing the game. A good localization company will understand the dynamics involved while localizing a game and hence create a localized version of the game that takes into account the target micro-geography, micro-culture. LanguageNoBar is an ISO 9001, 17001 and 27001 certified Language Service Provider (LSP) providing quality game translation services and precise localization services in 150+ languages by following a multi-tier quality policy and an efficient work methodology.

Remember that you will never get astounding translations unless and until you choose the best localization company who understands games from a gamer’s point of view! Opt for the right localization services to help your gaming business achieve goals in a new locale!

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