To put it simply, localization is an advanced version of the translation. The dawn of this modern digital era has intertwined the whole world. Every business capable is targeting a new market, starting from digital platforms. In this scenario, a mere translation of texts, websites, or brochures is not going to cut it. Instead, mere translations are more likely to put your business into an embarrassing situation and so have happened many times. That’s what gave birth to localization. A new way of transformed translation in which the gist remains the same but the content is created from scratch. Localization is essential for businesses aiming to enter a new market belonging to a different linguistic region. For this, in every medium of communication, the language must be native to the region. Localization is an extensive process of converting texts, media, and other forms of content into a target language accenting highly on culture, region, and linguistic variances of the locale or the market. It involves converting currency, measuring units, date and time formats, local slangs, and idioms, etc